Technology Archives - PHIX SG | Connecting You To Talent Around You

A Start-up’s Struggles and One Way to Overcome Them

When you are a start-up that is just starting out in this highly competitive, overpopulated-with-competition world, it is tough. Becoming the next AirBnb or Uber comes with an entire set of challenges. 

Acquiring first customers

When a speaker gives a speech, the hook is crucial. Whether or not you manage to get your audience’s attention at the very beginning is what determines how effectively your message is ready to be received. 

The same applies for a product or service. Once it is developed and out there, promotional efforts come into play. Social media becomes a significant marketing tool. The content a company puts out becomes their hook. 

Facebook, Apple, Coca Cola; their initial marketing efforts contributed greatly to their significant success today. 

There are countless products which are out there in the market, with their existences fading even before being established in the first place. A company’s first customers are crucial, because they are the people who trusted the product enough to try it. If they are appeased, a happy-turned-loyal customer is the best spokesperson any company could ask for. 


Any good driver knows what traction is, but the definition changes up slightly in the business world. Here it means the progress and momentum growth of a company alongside the growth of its business. 

There can be several reasons as to why a start-up is not getting enough traction. Just building the product is not enough. It does not guarantee that a start-up is anywhere close to success. The key – and hurdle – is making sure the company branding is oriented around the product, while giving timely and strong support to its customer base. 

If a product does not solve a problem, address a need, or even make lives easier or more entertaining – chances are, customers will not pick it up. They may not have a need for the product or may simply not be interested in using it. 

Poor presentation could be yet another factor for lack of traction. This may not just be of the product, but even the company itself. 

For instance, poor website presentation – if you run a start-up and your company’s purpose, value, and problem-solving statement cannot be effortlessly found out from your website, it is high time for it to be upgraded to include all these. 

Without a clear reason of why your product exists, the website essentially serves no actual purpose. 

The same applies to the company’s social media platforms. The best content communicates with your target audience by – for starters – telling them who you are, what you do, and what is in it for them. 

It is crucial to maintain an active social media presence by regularly updating your customers (followers) and constantly trying to engage them in interaction. Several start-ups lack in the latter aspect on their social media platforms, which is why they hardly get any interaction despite having large numbers of followers. 

Small team

Any company, big or small, cannot function without the contribution of its team; its people. Each member plays a significant role, and this is magnified when it comes to a start-up. 

Since the number of employees in a start-up generally stays in the single-digit range, there is a lot more responsibility on each member. A great deal more effort, time, energy, creativity and brain power are required to get a start-up’s wheels turning. Without any of these, forget exponentially gaining momentum; even keeping up the momentum already gained will be a tough task. 

The worst part? Despite all this, more often than not, the employees’ hard work may not even be seen or acknowledged by outsiders. It could be customers not doing their hard work justice by constantly not responding to social media posts, or it could be investors shooting down pitches so easily it is almost dishearteningly dismissive. 

Apart from that, every member needs to have an in-depth knowledge of their job scope and probably even beyond. While start-ups offer large room for learning, the work scope can seem so vast to the small team that it induces pressure as well. 

If a conflict occurs within the members, the impact is felt greatly. In order to not let it snowball and eventually affect the quality of work, the team has to resolve their conflicts and work amicably. 

Lack of results

Despite the entire team’s efforts, the chances of there being no results is high. Even after countless campaigns, posts and promo codes, the response rate can be dejectedly low. 

This in turn can induce despair in employees, because any sort of response would have at least given them a sense of direction. Without feedback – positive or negative – the members would desperately be trying to figure out what they did wrong without knowing where to start from. 

So, instead of working on tweaking their current campaign according to obtained feedback, the members will be feeling lost, directionless, and may even be going around in circles trying to figure out where to focus their efforts. 

Deadly, harmful reviews

It is difficult enough for a start-up to get the ball rolling without any sort of feedback or response from customers. Now imagine having to make a reputation for your company amidst an influx of negative reviews. 

These deadly reviews can do serious damage to even established conglomerates, so you can only imagine the endeavours a poor start-up has to go through to try and battle the impact of all the negativity. founder Paul Ryan once said that this negativity could “cripple” small companies such as start-ups. 

Start-ups need to respond with carefully and intricately-chosen words to get themselves out of this mess, so that their customer base is strengthened and they can channel their time and energy on other aspects as well. 

The Solution (one of them, at least)

Here is the thing, though. Despite all the struggles that a start-up faces, there is always a solution. If there was not, then Grab and Lazada would not be where they are today. 

For my company, PHIX, our most effective solution so far has been none other than the formidable social media. 

Singapore has one of the highest social media penetration rates in the world, with over 4.7 million people being active social media users as recently as last year. That amounts to nearly three-quarters of the population. 

These statistics are astounding, and should thrill any founder and marketing team worth their value. The possibilities of using social media to build a business identity are endless. 

That is what PHIX did. We lost momentum and traction after getting hit by Covid, and we tried several ways to regain them afterward and get back to the few thousand rapid downloads and hundreds of active users we had post-catastrophe. 

But the best solution for us turned out to be social media; more specifically, influencer outreach. We worked with social media influencers by offering them a complementary service of their choice from our app, and they posted their honest reviews about it along with videos or photos of them enjoying our service on their accounts. 

The results were fruitful; with our downloads, active users and number of bookings growing at pleasantly surprising rates and instilling a sense of euphoria in us. 

PHIX is continuing to grow today, and it is all because we made use of Singapore’s high social media usage rate. The network effect of social media is so widespread and effective that the impact was almost immediate. 

Now that we have found our solution, we are going to pivot towards and expand on this aspect to ensure continued growth and success for our future as well. 

If you work in a start-up and are finding a way to overcome your struggles, this would be a great platform to expand on. 

As I said earlier, there are endless possibilities. So, you could try it our way, or experiment and find your own ideal social media solution to make your start-up successful. 

5 Reasons Why Foreigners Should Invest in Singapore Start-ups

Investing is no small business. Especially when looking for the right small business on a global scale. There is a whole list of factors to consider, but here are 5 of – according to us – the most important ones to help you as a foreign investor in making the right decision. 

  • Small country with modern-age infrastructure. And, oh, the success stories because of it. Local start-up Grab wouldn’t have been able to secure its 50% market share without the advanced technological and infrastructural advantages Singapore has to offer. 
  • The start-up scene here could be called relatively new, but it already has produced notable, successful brands. Just earlier this month, Grab has raised its valuation to nearly $40 billion, after its highly successful merger with SPAC. There are several other such young, promising companies available here. As an investor with ferocious appetite and capacity to build a business and help society, why not be the first one to sit at the table and get to choose a piece of the freshly baked pie?
  • As an investor, a priority when investing would be a business-friendly policy environment. You’re in luck, because Singapore has been ranked World Bank has ranked Singapore in the Top 3 countries among 190 countries for its ease of doing business for over a decade now. If simple, efficient, and quick are what you want, you’d be hard pressed to find a better country to give you all 3. 
  • There are many things to factor in with start-ups. Access to start-up resources, effective start-up ecosystem, a skilled workforce, so on and so forth.
    • In Singapore, however, we have them all. Start-up resources – several evidences to show this, but the biggest one is that Singapore has been described as the 1st freest economy in the world, making it a great place for start-ups to operate. You are able to set up a business in any sector; trade is not limited; and currency is strong and stable, allowing for capital to flow easily in and out of the country.
    • Skilled workforce – Singapore ranks as the best country for developing human capital, according to a report released by the World Bank.
  •  If you’re worried about laws – which is valid – don’t be. Singapore’s legal system is known for being fair, efficient and impartial, and it is ranked as the fourth least corrupt country in the world. Strong protections for contract law are in place with Singapore’s legal system. The laws themselves are strictly enforced by the courts. It is a testament to the country’s legal system that many large companies often mutually choose to apply Singapore law to their contracts even when neither party is located in the country.

You may have more reasons that are important to you when looking into investing a start-up, but these 5 should be a good place to start. Whatever other checkboxes you might have, rest assured, Singapore ticks them all

Being A Freelancer in Singapore is Tough…Or is It?

No one said being a freelancer in Singapore was going to be easy. As a freelancer, you are your own employee, boss, secretary – basically your own company. 

Sounds perfect, don’t you think? Not only do you not work for anyone, but you are your own boss. The rates you set? Yours. The days you work? You decide. The clients you handle? Up to you! 

You can sympathise with your friends who work from 9 to 5 daily, but only sympathise. Because while they complain about travel cost, fatigue and back aches from sitting on their chairs for too long, you simply cannot relate. 

All this might be making freelancing seem like a walk in the park so far. “How is it tough?” you might ask. Well, being a freelancer is much more than calling the shots and taking a holiday whenever you want. For starters, you as an individual need to possess certain qualities to even have a chance at being a successful one. 

Since the productivity of a work day is in your hands, it all comes down to the discipline you have in making sure it does not go wasted. A freelancer’s discipline goes a long way in determining whether they make it or break it in the industry. 

Not just that, but perseverance is a key factor as well. There are going to be days where the money made is zero – for several reasons. Maybe there is no project you are currently undertaking, or you might just be going through a dry spell where you cannot find a new client. Not letting these deterrents get to you is the tricky solution. 

Human nature aside, there are many other aspects that come into play to successfully create and run your one-man (or woman) show. 

Step One: Get yourself online! And this does not just stop at Instagram or Facebook; create your own business website. Make it simple, accessible, and last but definitely not the least, beautiful. Because if you don’t take pride in your work, who will? 

Social media is a platform that you definitely should not discount or write off. As a professional working freelancer who finds their own jobs, you are going to need all the connections you can get. Finding like-minded people builds up the base of your business. 

Step Two: Get your separate business phone number and large stack of name cards. Establishing your corporate identity is vital to showing your clients – both existing and potential – the image you wish to portray. More importantly, it helps instill confidence in them about your seriousness and dedication towards your work. 

Step Three: Determine the services you offer and their rates. How are you going to make money to eat without showing your clients how much each dish on the menu costs? 

Social media, portfolio website, business phone line, name cards, services and rates. If this single-sentence-summary has you sighing right about now, wait. Because there is still one last step left, and it is the best one. 

What if you could do all this…on just one app? An app that you could simply download on your phone? 

Ladies and gentlemen, Step Four: Become a Phix Provider. 

Phix gives you the all-in-one platform to establish and advertise yourself, build connections and earn money at the same time. Its simple sign-up procedure is all you need to get through to set yourself up for a comfortable income to start pouring in, with clients coming to you for your services and not the traditional, other way around. 

It would take a whole bunch of other articles to talk about all that Phix Provider can offer you, but much less time for you to actually download it and explore them all. Trust me, you will not regret it. 

Sign up now, and be the best freelancer you can be. You can always thank me later! 

Shreyaa Kanneboina, PR and Marketing Executive

4 Similarities and Differences Between COVID-19 Vaccine and Phix Customer App.

When PM Lee announced that we would be moving into Phase 3 on the 28th of the month, it was all anyone could talk about. Gatherings can take place in groups of 8 instead of 5, and the first batch of vaccines has already touched down on Singaporean land.

It might be a little tough to imagine what the title is talking about, but in the broadest sense, both the vaccine and app are lifesavers – albeit in different ways. 



The vaccine – without needing an explanation – saves lives in the literal sense. The immunity that it promises from the current pandemic has created great hope in the hearts of the Singapore community, and there is great anticipation regarding PM Lee’s statement that there will be enough to go around for everyone by the third quarter of 2021

Phix helps make life easier in a slightly different way. With over 300 services available, ranging from housekeeping to business analysis to guitar lessons, this on-demand app gives customers a wide range of services to choose from. 

And it gets better. The islandwide coverage of Phix allows you to access providers in your geo-location. Need a service immediately? You got it. Want to schedule for sometime in the future? We have you covered on that front as well. 

Free to Get

The Pfizer Covid-19 vaccine is free to all Singaporeans and long-term residents, exactly like the Phix Customer App. There is no charge for signing up and customers have the liberty to book as many services as they wish to or deem necessary. 

Apart from that, both the sign-up and vaccine administration are on a voluntary basis. Essentially, you call the shots. 


How long has it ever taken you to have a vaccine administered? Even if you are someone who does not do well with needles, you hardly realise when it started and when it ended while the doctor tries to distract you with soothing words of encouragement. Not even five heartbeats and the whole thing is over.

Well, it may take longer than just mere seconds to make a booking on Phix, but once you know the exact service you want, the booking process is a breeze. 

Simply select your service, key in your location, choose your provider and preferred timeslot, and you are good to go.

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Simplicity of Storage

There are not many differences between both products that comes to mind, but this is definitely one of them. 

The Pfizer vaccines need to be stored at negative 70 degrees Celsius, and this sets off an entire supply chain where the appropriate facilities to make ideal storage conditions possible need to be manufactured or shipped over. This in turn translates to considerable costs for the government. 

Using the Phix app, on the other hand, is nothing if not easy and convenient. You will agree once you start using it. 

At the end of the day, the one thing you can’t deny is that having both of these will give you nothing to lose but everything to gain, be it in terms of health or peace of mind. Skeptical? Think about it again once you’ve got your vaccine and made your first booking on the Phix Customer App.

Shreyaa Kanneboina, PR and Marketing Executive

Download Phix Customer App Now!

A main dish of your monthly pay check…and a side of $3k? Ingredients listed below.

Unpredictable. That’s what the future of work described in one word would be. With Artificial Intelligence on the rise, robots will soon be replacing a sizeable chunk of the human workforce in the not-so-long run.

Driverless automobiles “will account for up to 75 percent of cars on the road by 2040”, pronounces Institute of Electrical and Electronics Engineers. Elon Musk claimed to put self-driving vehicles on the map by 2018, and the Tesla was miles from a let-down.

Not just drivers – waiters, receptionists; any job lodged in replication or hard skill is threatened.

Why even look at the future, when the uncertainty of the present itself is peaking? The numbers definitely speak for themselves.

“The future of work is revolutionising, and you have to revolutionise to keep up….”

Seven in ten Singaporeans are not optimistic about finding another job in the midst of the unemployment spike. Over a quarter of local employees feel insecure in their jobs, with the percentage of uncertain individuals being inversely proportionate to the income bracket.

It’s a testament in itself, however, that an astounding 94% of Singaporeans cannot claim that they are ‘not stressed at all’ about losing their jobs.

The job playground is changing; creativity is slowly outweighing pure skill. Having a career rooted in emotional intelligence is your security key to a much more certain future.

The future of work is revolutionising, and you have to revolutionise to keep up.

And that’s exactly what we’ve done.

Being the first of its kind, Phix has just simplified the complicated money-making algorithm.

Hard skill-wielders find a refuge from job-extinction through the over 500 – and still rapidly growing – services that line the aisles of this affordable, on-demand marketplace. This homegrown start-up has made it its mission to safeguard not only the endangered blue but white-collar jobs as well.

Fast-paced as this cosmopolitan world might be, we are and will always be about the people. Because let’s face it, a robot-driver could get the job done, but the long talks with your people-drivers will be thrown out of the window right behind their retrenched selves.

The abovementioned 94% don’t have to be on edge anymore.

Reduce, re-use, recycle are good for the planet’s health, but we have the 3 ‘R’s that are good for yours: Register, Resume, Revenue. Phix’s futuristic nature leaves the extensive job-hunting days – scrolling through search engines and having tabs after tabs open – in the dust.

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Housekeeping, tutoring, risk analysis; you have the skill, we have the jobs.

Might be a bold statement, but I think it’s safe to say we haven’t just revolutionised; we are the revolution. And you’re losing out if you aren’t a part of it right now.

Download Phix Customer App Now!

5 Reasons Why You Need Cleaning Services For Your Home

Keeping our homes clean is a very important chore to most of us. We usually try to get it done by ourselves or engage House cleaning services to do it for us. House cleaning services are rising in popularity among people who have less and less time and want to invest their time in other, more meaningful activities. Many families would prefer doing family activities and spending time together instead of always having to clean the house and carry out chores. Here at PHIX, we want to help families have more quality time together, and that is truly one of the most rewarding aspects of the work that we do. Here are the top 5 reasons why you need to get a house cleaning service for your home.

  1. More Time with the Family

Singaporeans on average have one of the longest working hours per week in the world. This means that most Singaporeans spend a significant amount of time working, which leaves little free time. This free time is reduced even further if the family needs to do their housework, which more often than not, can be very time-consuming. Family time is precious, and having cleaners to carry out your household chores would free up a lot of that precious time.

With a household cleaner coming over to your house once a week to do all those chores like cleaning up the kitchen, toilets, and getting the rest of the house spick-and-span, how much more time would you have on your hands?

Studies have shown that even the slightest reduction in your stress levels can and will improve your productivity in other matters. And the best way to reduce your stress levels and be more productive is to have more free time to wind down.

You may think that household cleaners will cost a lot, but through PHIX you can find a range of cleaners providing different services, and you can make bookings as and when you need so that it can suit your budget. Spending time with your family instead of worrying about your chores ultimately reduce your overall stress and lead a better quality of life.

  1.  Maintain Your Home’s Value

It may not be obvious, but regular cleaning of your house helps to maintain the value of the house, if you are looking at selling in the future. Dirt, dust, and oils tends to accumulate over time if they are not regularly cleaned, and may permanently stain your house after some time.

Areas that are hard to reach also needs regular cleaning, and if you do these yourself, it will take a toll on you, as well as on your time. Wear and tear is unavoidable, but you can slow down the rate of deterioration with regular cleaning. The fact is that the cost of maintenance on a home with regular cleaning service is much more manageable than renovation costs later on in the future.

  1. Preparation for the Festive Period

In this festive period, you may be hosting guests to your home, for lunch or dinner gatherings, and you would definitely want the house to look clean. A clean house would put your guests more at ease, and make them more comfortable when coming over to visit. It would also give a good impression of you to your visitors.

But preparing for guests requires other work besides cleaning, like preparation of food, arranging the household items, replacing of furnishings etc. These activities would take up much of your precious time, so why not let a house cleaner carry out the house cleaning? That way, you can focus on other activities so that you can make your gatherings a successful one.

  1. You Could Use the Help

You could do an excellent job cleaning, but let’s face it, it isn’t the most enjoyable task, and sometimes we simply don’t have the time and have fallen behind on our chores, especially those troublesome chores that are not in our day-to-day cleaning routine.

Booking a house cleaning service to come in and do a full clean is one of the best gifts you can give yourself (and also to your family). Can you imagine not needing to clean your toilet or under the kitchen sink again? This doesn’t need to be a dream, it can be your reality.  Life should be enjoyed and we are more than happy to help you achieve that dream.

  1. Get A Reliable Service Provider like PHIX

As a local business, we understand the challenges of maintaining your home without missing out on other essential activities. While some people may not consider themselves a “clean freak,” ignoring dirt and dust can bring about health issues. We know how stressful life can get, and we want to help solve your problems. When you can’t find the time to spruce your home up, just get on our app and book the service you need! We want to give you the time you need for the things that matter the most – less stress, and