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7 Ways to Make Your Start-up Stand Out

You may know this, but there are over 55,000 start-ups today in Singapore alone, and the number is still growing. Which means start-ups are not only competing against conglomerates; their fight is with the rest of the start-ups as well. 

In a cut-throat situation like this, the best solution to rise above the competition is to stand out distinctly. Here are some tips a start-up could use to start off. 

Know what you want to say and say it out loud 

Moving forward without a clear message in mind is not a smart move. The purpose of the start-up is vital. 

Only knowing it is not enough. Reaching out to their target audience and letting them know is also necessary. 

A highly effective way to do this would be through marketing. As a member of the PR and marketing team in my start-up, the work I do is crucial. Sure, we focus on the services we offer. Without marketing it, though, we would not be able to complement our hard work and do it justice. 

In my industry of tech, there are several start-ups out there. It is a functional, planned-out marketing structure that would go a long way in setting a successful one apart.

Countless start-ups who fail to make it almost definitely did not focus on marketing themselves early on. Since the message was not sent out earlier, potential customers were left unaware and unreached. Needless to say, that does not do a company’s profitability any favours.

Shout your message out in ways that you can. The impact it can have and recognition you get can be staggering. 

Use social media 

For starters, it’s free! Social media is one of the few things in the world that does not cost you anything and yet is highly effective. With the right content, a company could be well on its way to forming its own organic customer base that they can easily communicate with. 

And these customers can communicate back. Social media channels make it very easy for them to leave any feedback they wish to, which is an asset to any start-up. From blasting emails to posting an announcement on Instagram, there are several ways for a start-up to establish contact with customers through social media. 

The collected feedback would be a significant help in telling the company what they are doing right or wrong, enabling them to make tweaks if and when needed. 

What is the real you?

Customers nowadays are big on authenticity. The same old photoshopped visuals with vibrant colours are not enough to convince them anymore. The question then arises, “What would convince them?” 

Your story would. Customers want to see beyond the sales material; they want to know what makes you…well, you. Sharing how your start-up came about, what the inspiration behind it was – your customers would feel the pull without even consciously realising it. 

This automatically sets you apart, and here is why. Everyone out there has a story, but yours is uniquely yours. All that is left to do is to use the right words to forge a connection between your company and customers through your story. 

This connection would be built on the strength of core values such as trust and a deeper understanding of the purpose of the company. When it comes down to the crucial moment of deciding, this connection may very well be the game changer that makes the customer choose you.

Create a Unique Message Based on Customer Input

For a start-up, knowing what the customers need is a key for growth. The next step is using that knowledge to create customised content for them. Keep gathering data and analysing it to try and work out your customers’ taste so you can craft out the best message. 

At the same time, tread carefully. Make sure, as best as you can, that you do not only cater to one group of customers. Not only would this make the rest of them feel unvalued, you could stray from the very fundamental quality that attracts them to you in the first place. 

Feedback questions and surveys are a great way to go about exploring your customers’ opinions. Basic questions such as “Do you find our prices affordable?” can aid in refining the product or service and best cater to this most vital stakeholder.

Honesty is the best policy

Everyone likes a great, inspiring success story. They like it even better when that story is genuine. According to poll results of top business-to-business (B2B) marketers, 54 percent of them agree that sharing real success stories is extremely effective. 

Building a relationship on untrue content or falsities can never do a start-up any good. As mentioned earlier, authenticity is what seals a good deal. A transparent, real story about how the founder dropped out of college to start his own tech company might be just the thing customers want to read. 

The customers whose values resonate with the story will form the loyal base that every start-up needs. 

What’s life without a little philanthropy?

A start-up’s place in and value to the community is of great importance to customers. If your service or a product aids the community significantly, chances are it is a huge success with the members of that community. 

The company’s dedication and concern to the people is shown, which communicates that the society matters. People get to see that even businesses can think beyond just their own well-being and offer help. 

If you want to find out the vibe or mindset of a start-up, just take a look at its team members. 

Because a start-up’s team is so small, it becomes imperative that each member must be a strong personality in whichever department they belong to. A wildly creative digital marketer or an eloquently tactful PR executive are some examples. 

A vibrant workplace helps to prop up a brand and enhance its uniqueness. This allows  the start-up make sure it is flexible enough to be able to adapt to a changing society as well.

Treat the team right 

If you managed to find the perfect digital marketer and PR executive I mentioned earlier, brilliant. Now, all you have to do is make sure they are treated well. A start-up cannot fulfil its potential without the people who make it up. Their well-being is crucial. 

Team members being emotionally cared for can translate into many positive outcomes for the start-up. Increased revenue, better branding, reduced expenses, an established customer base; the list goes on. 

To do this, start by thinking of what would make an employee want to stay. Empower them through opportunities and encourage their learning. Taking them out for a mean once a month or so would also be the kind of bonding session they would appreciate. The team’s productivity and drive would stay amped up. 

Happy people tend to spread their happiness. Once the word gets out there, more talent would see your start-up as the desirable work environment they want to be a part of. With a satisfied and adept group of people, your start-up has the best team to boost it to its success. 


Competition will always exist, but following these tips might be just what your start-up needs to be the next big thing. These six stepping stones would go a long way in taking it up the ladder of success. 

If your company is not where it wants to be, why not try these out? If you have any tips of your own, even better. Trial and error is an excellent way to figure out what works best for your company. 

Better to be a risk-taker and gleaning the possible benefits of it than staying stagnant, don’t you think? 

Education photo created by pvproductions – www.freepik.com

5 Reasons Why Foreigners Should Invest in Singapore Start-ups

Investing is no small business. Especially when looking for the right small business on a global scale. There is a whole list of factors to consider, but here are 5 of – according to us – the most important ones to help you as a foreign investor in making the right decision. 

  • Small country with modern-age infrastructure. And, oh, the success stories because of it. Local start-up Grab wouldn’t have been able to secure its 50% market share without the advanced technological and infrastructural advantages Singapore has to offer. 
  • The start-up scene here could be called relatively new, but it already has produced notable, successful brands. Just earlier this month, Grab has raised its valuation to nearly $40 billion, after its highly successful merger with SPAC. There are several other such young, promising companies available here. As an investor with ferocious appetite and capacity to build a business and help society, why not be the first one to sit at the table and get to choose a piece of the freshly baked pie?
  • As an investor, a priority when investing would be a business-friendly policy environment. You’re in luck, because Singapore has been ranked World Bank has ranked Singapore in the Top 3 countries among 190 countries for its ease of doing business for over a decade now. If simple, efficient, and quick are what you want, you’d be hard pressed to find a better country to give you all 3. 
  • There are many things to factor in with start-ups. Access to start-up resources, effective start-up ecosystem, a skilled workforce, so on and so forth.
    • In Singapore, however, we have them all. Start-up resources – several evidences to show this, but the biggest one is that Singapore has been described as the 1st freest economy in the world, making it a great place for start-ups to operate. You are able to set up a business in any sector; trade is not limited; and currency is strong and stable, allowing for capital to flow easily in and out of the country.
    • Skilled workforce – Singapore ranks as the best country for developing human capital, according to a report released by the World Bank.
  •  If you’re worried about laws – which is valid – don’t be. Singapore’s legal system is known for being fair, efficient and impartial, and it is ranked as the fourth least corrupt country in the world. Strong protections for contract law are in place with Singapore’s legal system. The laws themselves are strictly enforced by the courts. It is a testament to the country’s legal system that many large companies often mutually choose to apply Singapore law to their contracts even when neither party is located in the country.

You may have more reasons that are important to you when looking into investing a start-up, but these 5 should be a good place to start. Whatever other checkboxes you might have, rest assured, Singapore ticks them all

A Business Woman or Mum? Family Versus Career

Young working mothers have so much to take care of; from feeding to cooking to working and cleaning. For them – more than others, if I daresay – work-life balance is a goal that truly takes a lot of work. 

33-year-old Veronica Lee is no different. With her son just having started primary school and her daughter kindergarten, juggling between her career and family has become her every day. Being a business owner, this lady boss is not one of those women who has let her dreams and aspirations take a backseat for the sole purpose of taking care of her family. 

Running the household in every sense that matters has become second nature to her. The NUS business graduate set up her ecommerce company five years ago, and it has only flourished. She found not just knowledge, but love as well in college, and the happy couple tied the knot shortly after their graduation. Together, the husband and wife put their degrees to good use – as her spouse does well as a full-time employee of a bank – and bring home a sturdy income to support their family. 

Even though the family of four is financially stable, Veronica has yet to achieve the goals she has set out for herself. Being a great aspirer, her dream is to establish her company’s presence on an international level, with outlets open in Indonesia, Dubai, France; you name it.

This, however, would almost definitely mean the toughest choice of her life for her: career versus family. If she throws herself into the development of her business, she would have to pay the price for it in terms of time with her children and husband. As a mother, she would have to forgo valuable moments she could use in shaping her children’s lives and imbibing humanitarian values in them, which will go a long way in defining them and in turn impact their futures.

Stuck in this dilemma, Veronica takes a step back and analyses her day-to-day life and tries to figure out how she can optimise her time and maximise her productivity. She first zeroes in on the fact that she does the household chores by herself. That in itself takes up a significant amount of her day, which she could invest in being productive on the fronts that matter more.

Her first mental note to herself is to look for quality housekeepers soon. 

Next, she makes a decision that holistic and all-rounded learning from a young age would give her children a taste of different fields to dabble in and potentially even lead to strong passion for one of them. 

Hence, her second mental note: look for artistic classes for the kids.

Satisfied, Veronica decides to take care of these two issues first. She was scrolling through Google, looking for the services she required separately, when she came across an app that seemed to have been crafted especially for her as a packaged solution. 

Before she could even wrap her mind around the fact that the app offered both blue and white-collar services – including the two she was specifically looking for – she saw that there was a whole list of service providers available to choose from. Their ratings, customer reviews and experience gave her a much better idea of who would be suited for each of her requirements. 

Assured by the quality and ease of the app, Veronica proceeded to book a certified guitar teacher for her children as well as an equipped housekeeper for the chores. The young businesswoman was feeling much more reassured and renewed in her motivation and spirits, as she had taken a first step towards her long-term objective while still making sure she was around for her loved ones.

Who would have thought there would be an all-in-one mobile app that could fix both her needs in an instant? With that magical experience behind her, she could now turn her focus back on her family and business with a happy heart. 

After all, who says you can’t have the best of both worlds?

Shreyaa Kanneboina, PR and Marketing Executive

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