Young working mothers have so much to take care of; from feeding to cooking to working and cleaning. For them – more than others, if I daresay – work-life balance is a goal that truly takes a lot of work.
33-year-old Veronica Lee is no different. With her son just having started primary school and her daughter kindergarten, juggling between her career and family has become her every day. Being a business owner, this lady boss is not one of those women who has let her dreams and aspirations take a backseat for the sole purpose of taking care of her family.
Running the household in every sense that matters has become second nature to her. The NUS business graduate set up her ecommerce company five years ago, and it has only flourished. She found not just knowledge, but love as well in college, and the happy couple tied the knot shortly after their graduation. Together, the husband and wife put their degrees to good use – as her spouse does well as a full-time employee of a bank – and bring home a sturdy income to support their family.
Even though the family of four is financially stable, Veronica has yet to achieve the goals she has set out for herself. Being a great aspirer, her dream is to establish her company’s presence on an international level, with outlets open in Indonesia, Dubai, France; you name it.
This, however, would almost definitely mean the toughest choice of her life for her: career versus family. If she throws herself into the development of her business, she would have to pay the price for it in terms of time with her children and husband. As a mother, she would have to forgo valuable moments she could use in shaping her children’s lives and imbibing humanitarian values in them, which will go a long way in defining them and in turn impact their futures.
Stuck in this dilemma, Veronica takes a step back and analyses her day-to-day life and tries to figure out how she can optimise her time and maximise her productivity. She first zeroes in on the fact that she does the household chores by herself. That in itself takes up a significant amount of her day, which she could invest in being productive on the fronts that matter more.
Her first mental note to herself is to look for quality housekeepers soon.
Next, she makes a decision that holistic and all-rounded learning from a young age would give her children a taste of different fields to dabble in and potentially even lead to strong passion for one of them.
Hence, her second mental note: look for artistic classes for the kids.
Satisfied, Veronica decides to take care of these two issues first. She was scrolling through Google, looking for the services she required separately, when she came across an app that seemed to have been crafted especially for her as a packaged solution.
Before she could even wrap her mind around the fact that the app offered both blue and white-collar services – including the two she was specifically looking for – she saw that there was a whole list of service providers available to choose from. Their ratings, customer reviews and experience gave her a much better idea of who would be suited for each of her requirements.
Assured by the quality and ease of the app, Veronica proceeded to book a certified guitar teacher for her children as well as an equipped housekeeper for the chores. The young businesswoman was feeling much more reassured and renewed in her motivation and spirits, as she had taken a first step towards her long-term objective while still making sure she was around for her loved ones.
Who would have thought there would be an all-in-one mobile app that could fix both her needs in an instant? With that magical experience behind her, she could now turn her focus back on her family and business with a happy heart.
After all, who says you can’t have the best of both worlds?
Shreyaa Kanneboina, PR and Marketing Executive